Pharmacie Vanderelst, as an online sales platform for a genuine Belgian pharmacy, recently undertook a modernization of its online presence to offer customers the same quality of service they would expect from a pharmacy in Belgium.

Mission:

Our goal was to design a new website that integrates innovative features to provide an online shopping experience as close as possible to that of a physical pharmacy, while ensuring direct access to the pharmacist.

Challenges:

1. Ensuring Quality of Service: It was essential to maintain the quality of service standards expected from a Belgian pharmacy, even in the context of online sales.
2. Innovative Features: The project required the integration of innovative modules, including the ability for customers to contact the pharmacist at any time via an advanced chat form, with archiving of advice for future reference.

Solution:

We developed a website offering a modern design and intuitive navigation, while integrating custom features for an experience close to that of a physical pharmacy.

Implementation:

1. Ensuring Quality of Service: The quality of service standards specific to Belgian pharmacies were maintained and adapted for online commerce.
2. Innovative Modules: Innovative modules were integrated, including an advanced chat form allowing customers to contact the pharmacist at any time, with archiving of advice for future reference.
3. Advanced Interconnections: Advanced interconnections with suppliers were implemented to optimize stock management and complete product information.

Results:

1. Maintaining Quality of Service: The new website ensures the same service quality standards as those required in a Belgian pharmacy.
2. Improved Customer Experience: Innovative features, such as the chat with the pharmacist, improved the customer experience by replicating direct interaction at the counter.
3. Optimized Management: Advanced interconnections allowed significant time savings for the pharmacist, enabling a greater focus on customer needs.