What is business digitalisation?

Digitisation is the process of transforming sales, communication and information-sharing
communication and information-sharing processes so that they can perform more effectively.
more efficient. It is a digital transformation that encourages companies to
to go digital. This transformation is achieved through the integration of
digital tools. Not to be confused with digitisation, which is the process of
to transform physical data into digital data.

Why should businesses go digital?

The digitalisation of companies is improving the overall use of data. By
management and distribution of information is faster and more accurate. A
communication by reaching a wider target. Digitisation means that
companies to optimise their marketing strategy over the long term. For project
project teams, it's a real advantage because it simplifies tasks. A company that
company that integrates a digitisation process into its strategy gains in reliability
when sharing information, but also reduces the time spent on each task.
Finally, there is a real advantage to digitalising your business because it facilitates and
simplifies customer relations.

How can you digitise your business?

There are 4 main steps to be followed in digitising your business [TM1] :
1. The first step is to carry out an internal audit of the company. This involves analysing
results over the last period of the company's activity in order to take stock.
To make a before and after assessment and create an action plan for the digital strategy to be
in place. During this stage of the digital transformation you need to :

- identify demand needs
- study the new offers on the market
- identify the current issues facing your targets

2. Secondly, you need to bring the project team together to
outline the projected strategy. It is important to listen to the opinions of each
member in order to gather ideas for adjusting the new strategy. During this
digitalisation stage, it's a good idea to establish what your digital challenges are.
In the wake of the health crisis, many companies have put in place digital levers, not really knowing where to turn.
not really knowing where they want to go. Putting in place a
process of digitalising your business is not just about using technical solutions or
solutions or technologies because "it's the trend" and your competition is using
competition is using these processes. You need to bear in mind that this process must
propel your company towards success and performance.

3. For the third stage in the digitalisation of businesses, we need to prepare the
global change management. Sales strategy, marketing, communication
design... all activities must be involved. Bring all the teams together to
brainstorm together on the modalities of change to define :
- the quantitative and qualitative objectives of digitisation
- the changes to be made to products and services
- the new internal and external communication plans
- the new customer relations process

All this should help to support the change.
4. The final stage in the digitalisation of companies is the prioritisation of tasks and the
the gradual integration of the process. Training teams, implementing the new
new processes. Implementation of new digital tools for projects.

What are the advantages of digitisation?

The health crisis has forced many companies to find sustainable solutions
to maintain their business. Adopting a digital strategy makes it easier to improve
improve customer relations. In this way, you can give your business the
while maintaining links with customers and, above all, with a wider public.
wider audience. To keep up the conversion race, your company needs to
keep up with market trends. Digitalising your services will help you to be more
productivity and efficiency. The aim is to remain competitive while improving
your brand image. Finally, management is dematerialised and more efficient
over time.

How much does it cost to digitise a business?

The cost of digitising a business needs to take into account a number of
parameters. But there's no doubt that digitisation helps to reduce costs over the long term
particularly those related to business management.

- Training teams
- Tools to be integrated into the digital strategy (Software)
- Digital Experience Management
The costs of digitisation also depend on the objectives set at the outset of the
strategy. It is estimated that between €2,000 and €100,000 is required for a comprehensive

What types of business can go digital?

All companies, whatever their stage of development, can go digital in principle.
in principle. It's all a question of costs and the adaptability of the
adaptability of teams. You must not impose or force raw digitalisation on your employees.
employees. It's a matter of gradually integrating the process into the company's strategy while demonstrating the long-term objectives.
while demonstrating the long-term objectives. The benefits of
the benefits of digitisation for all teams: saving time, improving customer relations
customer relations, simplification of tasks and, last but not least, faster dissemination of information.
faster dissemination of information.

What's the difference between digitisation and digitalisation?

In the broadest sense, digitisation and digitalisation mean the same thing and derive
from the English word "digital".
In the case of digitalisation, the following applies Digitisation is the process of
to transform sales, communication and information-sharing processes so that they can
so that they can be more effective, based on the new digital principles.
digital principles.
Digitisation involves converting a physical object into virtual data.
It facilitates the sharing of information. It ensures the preservation of information
that can deteriorate and saves physical storage space.
storage space.

What are the disadvantages of digitisation?

The digitalisation of companies can be a risk, in the sense that information
in the event of malfunction or human error linked to the deletion of data.
deletion of data. The many channels through which information is transmitted
can also be a negative factor, as there is a greater risk of data being lost.
of data loss. There is also the risk of data theft and piracy. The
securing data is at the heart of digitisation. Internal and external data
and external data must be taken seriously and not be left on the back burner. It
The future of the company is at stake.
At the level of the project team, there is a risk that employees will be constantly
by digital technology. You need to make sure that you set aside time to
for well-being at work.

How do you assess a company's digital maturity?

Digital maturity encompasses a company's ability to react and adapt to new market trends.
to new trends in its market. It is the process of moving towards
change and towards digital. So you need to carry out an audit of the key points
in relation to your digitalisation objectives. This will enable you to test your teams,
so that you can start creating training plans tailored to each individual.
It's a good idea to do an online test to find out where your teams are in terms of
digital maturity!

What is your digital maturity?

Equip yourself with tools to test your digital maturity. This test is based on :
1. Data.
2. Communication and collaboration.
3. Content and content creation.
4. Data security and protection.
5. The company's overall digital environment.

This involves a point-by-point analysis of where your company stands in terms of digital processes
and digital tools. All of this is designed to improve and accelerate the sales process
and motivate teams in the long term through results.

What are the challenges of digital marketing for your sector?

You may not be aware of the full extent of the power of digital marketing
opportunities for your business. There's a lot at stake, and it's
strategic. Branding, brand visibility, brand awareness and market penetration are all
all elements that are boosted by a digital marketing strategy.
Digital marketing is based on the use of social networks to enable
brand presence on the web.
Organic referencing is also important in digital marketing. The
place of the website is not insignificant, as it is at the heart of the strategy for
acquisition of qualified leads. Optimal organic search engine optimisation
ensures that the site ranks well on search engines and highlights the brand's
positioning of the brand on the web.
There are other issues too, such as the content strategy, which helps to feed the brand's image.
brand image, as well as advertising techniques, sponsorship and influence.

What are the objectives of digital marketing?

- Objective 1: Improve brand awareness and image

Raise brand awareness by choosing the best channels. Create and maintain
your brand image on the web.
- Objective 2: Increase sales

An optimal digital strategy means a place on the podium. The key to
to success is targeted, fluid marketing that is consistent with the company's image.
image. The aim of all this is to convert to sales and gradually increase
sales and a gradual increase in turnover due to a better understanding of customer

- Objective 3: Improve customer relations and loyalty

A high-performance marketing strategy boosts your company's services.
Thanks to your digital tools, you have more precise knowledge of your customers.
So you can personalise your customer relations to make them
unique. An improved relationship will increase the customer's sense of trust in you
and encourage them to remain loyal to your services/products.

Why can digitalisation be seen as an opportunity for one company but a threat for others?

In general, it helps to improve the day-to-day life of teams. There is a virtuous circle leading to increased fluidity and productivity in of internal processes. The automation of tasks contributes to a better quality of customer service.
Digitalisation can pose problems for companies when it comes to data security. data security. A data leak or theft puts the whole company at risk. the whole company. Digitalisation can also, in some cases, reduce the number of team team members by automating tasks.

What are the benefits and risks of digital transformation for an organisation?

The benefits of digital transformation lie in :

- Optimising performance: by simplifying and speeding up the circulation of data within the company.
- More effective internal and external communication: by reducing response times, which increases productivity.
- Revitalised customer relations: thanks to innovative communication tools.


- Data leakage: it is essential to protect internal and external data.
- Risks associated with change management in terms of human resources.

What tools are used in the digitisation process?

Whether it's for web marketing or sales force performance, it's useful to be armed with the best digital tools.
In terms of business management, CRM and ERP are a must. It is essential to have a 360° view of global activity to facilitate decision-making.
In terms of communication and data processing analysis, cloud / Saas (Software As A Service) solutions and task automation and design creation software should be used to boost efficiency.

What are the benefits of digitalising customer relations for the company and the customer?

Digitalisation means that time-consuming tasks can be automated and standardised so that employees can concentrate on high added-value activities.
Reduced response times for projects. An overall improvement in productivity for all teams. Personalised advice is put in place, strengthening links with customers.
In the long term, customer development is more qualitative. The customer portfolio is flourishing and there is greater availability to listen and advise customers.
Digitalisation for sales staff frees up valuable time to concentrate on building customer loyalty.

How can a company improve its digital presence?

In the process of digitalising businesses, it is important to bear in mind that all aspects of the company will change direction to incorporate new objectives and tools. That's why we need to take into account the following issues

- Visibility: The aim of social media (LinkedIn, Facebook) is to redirect traffic to your brand site. To disseminate content related to your brand, it's a good idea to select the right channels. By selecting the right digital channels, you can attract a new audience that is part of your target audience, while at the same time raising brand awareness. Develop your network and your business opportunities. This involves developing a network in order to create partnerships.
- Brand image / the storytelling of your brand is your first added value and is one of the first elements of differentiation from your competitors.
- Increasing turnover and sales, [TM3] the primary objective for improving digital is also to have a ROI that improves and increases thanks to the various digital marketing actions.
- Building customer loyalty and improving customer relations: Digital is an opportunity to optimise customer relations and quality management. It processes data[TM4] , enabling information to be put forward (on behaviour, visits, sales channels, interests, etc.).

- Improving the quality of products and services: the introduction of digital tools enhances customer knowledge so that we can offer the best possible response to demand.

How can you boost the performance of a commercial enterprise using digital marketing?

To boost sales performance, you first need to put digital tools in place. The website is the most important digital tool for generating brand traffic. Thanks to the website, you can integrate the sales tunnel right into your site. What could be better than a site that converts on its own?
You will also need to create a social media strategy to activate the other channels for attracting qualified leads. The social networks where your targets are present. Finally, it will be crucial to create engaging content to create a link with your audience.

Which sector is most influenced by digital technology?

Who would have thought it? The industrial sector is investing more than €20m[TM5] and €1 billion a year in digital technology. TM6] new industrial technologies such as industry 4.0, IoT, big data, AI, blockchain, 3D printing and real-time analysis and decision-making. But also with the arrival of Industry 5.0, which is being boosted by digital, this sector is in a state of flux.