L’Épicurien, a major player in the resale of wines in the Grand Duchy of Luxembourg since 2004, sought to modernize its showcase website to enhance its online visibility and offer an optimal customer experience.

Mission:

Our mission was to redesign a custom website. The goals included highlighting the downloadable wine list, promoting spirits, offering personalized advice, and presenting the equipment rental service.

Challenges:

1. Modernizing Online Visibility: Redesign the showcase website to make it modern and representative of the spirits industry.
2. Improving Customer Experience: Create an optimal user experience with strategic calls to action for quicker lead acquisition.
3. Promoting Services: Highlight the wine list, spirits, personalized advice, and the equipment rental service.
4. SEO Optimization: Boost the website’s search engine ranking through text optimization and careful keyword selection.

Solution:

We met the challenge by redesigning L’Épicurien’s showcase website with a focus on modernity, user experience, service promotion, and SEO optimization.

Implementation:

1. Modern Color Palette:
   • Selection of a modern color palette representing the world of spirits.
   • Use of attractive visuals through sliders showcasing client photos.
2. Strategic Calls to Action:
   • Strategic placement of calls to action for smooth navigation and quick lead acquisition.
   • Integration of compelling buttons highlighting the company’s key services.
3. Highlighting the Wine List:
   • Increased accessibility to the downloadable or viewable wine list directly on the site.
   • Promotion of the newsletter to inform clients of new wine lists, with a strategic placement at the bottom of the page.
4. SEO Optimization:
   • Review and optimization of text for better understanding and effective SEO.
   • Careful selection of keywords related to the business for improved search engine visibility.

Results:

1. Modernity and Visual Appeal: The new design provides a modern and appealing image, enhancing L’Épicurien’s online presence.
2. Facilitated Lead Acquisition: Strategic calls to action simplified the lead acquisition process, improving user experience.
3. Effective Promotion of Services: Key services, such as the wine list, spirits, and personalized advice, are effectively highlighted.
4. SEO Optimization: Text optimization and keyword selection contributed to better search engine ranking.